Global Audience, gives you a Competitive Edge, Effective Advertising, Enhances Credibility, Efficient Communication, Available Day & Night all year round, can be Easily Updated, Trade Online.
Having a well designed web site will not only be beneficial to your business in today's electronic world but will also help you save money.
Key Benefits of Website:
- Saves money on advertising. With a web site your quarter page advert can tell the world about your company, your product(s)/service(s), special offers etc. You may even be able to take a smaller ad and simply say visit us at www.mycompany.com
- Can carry much more information about your products/services than a printed brochure
- If you do not find it cost effective to have a well designed printed brochure perhaps because your prices or specifications change frequently then you may find it more economical to have a website with all your latest prices.
- You can send out less printed matter. If an enquiry comes by e-mail you can simply send them a link to your site.
- If the enquiry is abroad he/she will see your information while they are still interested rather than waiting for up to a week for the Post Office to deliver and therefore go off the boil.
- Low priority enquiries can safely be directed to the web which will cost you nothing.
- You can have a detailed street map showing your customers exactly where you are.
- Your customers can download product specifications/manuals in PDF format.
The Benefits of doing business online
The benefits will very much depend on the nature of your business, and the extent to which you choose to embrace the technology! Although it makes sense to make the most of the features available, it is perfectly valid to take it one step at a time. It is not a case of all or nothing!
The choice is yours
You may choose to use only e-mail (at least initially). Alternatively you may decide on a website now, but not to use e-mail. Both a website and e-mail can be used to market your business on-line. When you're ready, and it is relevant, you may embark on a full e-commerce solution.
Your virtual shop window
The internet is an excellent channel for promoting your business to potential clients anywhere, anytime. All they need is your website address, whether from a business card, an advert, letterhead, email or search engines.
It offers a cost effective and convenient means of keeping in touch with your existing client base and keeping them informed of developments within your business. And you can achieve this without visiting the printers, or mailing hundreds of letters.
A website will maximize your marketing investment, by leveraging this versatile and dynamic marketing channel which is the internet.
There is much more you can do with your website from gathering contact details and information about visitors to your site, to ultimately trading on-line. It becomes your virtual shop window enabling you to compete on much more equal terms with much larger organizations.
Communicate using E-mail
E-mail is not just an alternative form of communication, it also offers the potential for much more imaginative material, and the advantage of linking directly to the internet
- Efficient, interactive channel for communicating with customers and suppliers
- Efficient form of internal communication
- Customers can be kept informed of changes to your business through electronic newsletters
- Promote your website through e-mail by including a link
- E-letterheads / e-stationery can enhance your image
- COST EFFECTIVE - no postage, printing, envelopes
Establish your presence in the global marketplace:
- In the virtual world of the internet, your website is the virtual shop front to your business.
- You can provide your (prospective) clients with up to date information about you business
- Updates are instantly available to everybody, at a relatively small cost (no printing or postage)
- No write off costs relating to redundant promotional material
- Visitors can help themselves to information; anytime, anywhere, and as often as they wish - making them more likely to do so
Market your business online:
- Reinforce corporate and brand identity. Make your existing investment in marketing go further
- Advertise services and products
- Collect e-mail addresses and other information through your website
- Conduct market research through your website
- Promotion through targeted direct e-mail campaigns
- Build customer relations through personalised service
- Deliver targeted prospects to your mailbox!
E-Commerce: Open all hours
More and more people now buy on the internet because of the convenience and the variety of goods that are available.
- Your business can be 'open all hours'
- Reduced transaction costs through online orders and, ultimately, payment
- Optional supply chain integration, streamlining your business